Jim Maiden, European Sales Manager

European sales manager Jim Maiden joined the business back in 2012 when the company was a UK start-up and trading as Yonghe Europe.

Jim has 28 years’ commercial experience, having started in stainless steel and non-ferrous products back in 1994.

After a period in financial services, he returned to metals in 2007 – specialising in the sale of tubular products and bespoke components to the automotive market. It is during this time that he developed a strong understanding of this sector.

Jim joined Yonghe Europe in November 2012, as the first employee of the Group outside China.

10 years on, Jim has played a key role in the growth and management of sales throughout the UK and Europe, while also supporting the development of global customer platforms for GINHO facilities in Germany and the USA.

As the business moves towards 2023, Jim’s focus is very much on further developing relationships with existing customers and also expanding into new areas.

To start a conversation with Jim, please get in touch at [email protected].